WooCommerce plugin for the EU Omnibus rules
Strikewise shows the lowest price of the 30 days before every price reduction and corrects the strike-through price per the CJEU ruling. Everything the law requires is free.
Outdoor shop
Down jacket Alpine
€279.00€229.00−18 %
Sham discount
The price was raised to €279.00 shortly before the sale. Strike-through price and percentage are too high.
€249.00€229.00−8 %
Strike-through corrected
Lowest price of the 30 days before the reduction: €249.00
Strikewise calculates per
The law
Anyone in the EU who announces a price reduction must state the lowest price of the 30 days before it. Since the Aldi Süd ruling of 26 September 2024, the strike-through price and the percentage must refer to exactly that lowest price.
Competitors and associations can take action against wrong price reductions. Small shops are no exception.
A price raised shortly before a sale does not count as the strike-through price. WooCommerce strikes it through anyway.
“−18 %” must be calculated from the lowest price of the 30 days, not from the last price charged.
Not allowed: €279.00
Allowed strike-through: €249.00
For orientation, not legal advice.
How it works
Set up correctly out of the box. There is nothing to configure, but you can adjust the text and placement.
Strikewise stores every price change: from the editor, imports, the REST API and scheduled sales. One row per change, no millions of rows in wp_postmeta.
When a reduction starts, Strikewise finds the lowest price of the 30 days before. Including VAT, for every variation, also for stepwise reductions.
The notice appears on the product page and in lists, and the strike-through price is corrected. The price history is kept for 400 days as evidence.
For every product you see which price applied when, which lowest price counts and what the shop shows.
Overview
The overview shows how many products are reduced, which strike-through prices were corrected and which sham discounts are not shown as a sale.
Status card with a traffic light, no jargon
Dashboard widget on the WordPress start page
A warning when a discount or currency plugin sets prices Strikewise cannot see
Free
No stripped-down trial: the free version has every feature for the mandatory price information in your shop. Premium saves you time.
On product pages and in lists, with your own wording. Plus a block and the [strikewise] shortcode.
The strike-through price becomes the lowest price. Sham discounts and products never offered for more are not shown as a sale.
First −10 %, then −20 %: the reference stays the price before the first step (§ 11 para. 2 PAngV).
If a sale started before you installed Strikewise, simply enter the earlier price in the product.
A code for everyone counts as the lowest price for 30 days after the campaign.
Reductions because of an approaching best-before date are exempt. The shop states the reason instead.
Every change with time and source, kept for 400 days as evidence.
Imports the price history of the “Omnibus” plugin by iworks. The lowest price is right from day one.
Strikewise tells you when a discount or multi-currency plugin sets prices it cannot see.
Pricing
Annual licence with updates and e-mail support. Try first, then decide.
1 shop
€59per year
For your own shop.
5 shops
€119per year
≈ €24 per shop
For several shops or small agencies.
25 shops
€249per year
≈ €10 per shop
For agencies with many client shops.
€0
Every legal feature, for any number of shops, with no expiry date.
| Feature | Free | Premium |
|---|---|---|
| Lowest price of 30 days on product pages and in lists, block, shortcode | included | included |
| CJEU mode for strike-through prices | included | included |
| Stepwise reductions, coupon campaigns, perishable goods | included | included |
| Price history with chart, kept for 400 days | included | included |
| Overview and dashboard widget | included | included |
| Import from “Omnibus” | included | included |
| Compliance scanner with weekly report | not included | included |
| Sale planner with price rounding | not included | included |
| RRP mode | not included | included |
| Percentage badge | not included | included |
| Price log as CSV | not included | included |
| Agency cockpit | not included | from 5 shops |
| Support | wordpress.org forum |
Switching
Strikewise finds the data of “Omnibus — show the lowest price” and imports it in one click. The lowest price is right from day one. Omnibus does not even need to be active.
For agencies
Connect your client shops to your cockpit. Each shop checks itself every week; you get a summary on Mondays and a report for every client with your name and logo.
FAQ
Yes. Everything the EU rules and the CJEU ruling require for your shop is free: lowest price notice, CJEU mode, stepwise reductions, coupon campaigns, perishable goods and price history. Premium adds convenience, such as the weekly report and the sale planner.
No plugin can promise that. Strikewise calculates the lowest price per Art. 6a of the Price Indication Directive and CJEU C-330/23 and records every price change as evidence. Price advertising outside your shop, such as newsletters or social media, is yours to check. Strikewise is not legal advice.
The rule comes from Art. 6a of the EU Price Indication Directive and applies in every EU country; in Germany it is § 11 PAngV, in Austria § 9a PrAG. Strikewise calculates per this common rule, and you can adjust the notice text. Some countries differ in details, for example in exemptions.
Strikewise records prices from activation on. For older sales it does not know the earlier price yet: they are not shown as reductions until you enter the earlier price in the product or a new sale starts. If you switch from “Omnibus”, its price history is imported.
Every price WooCommerce stores in the product: from the editor, imports, the REST API, WP-CLI and scheduled sales. Each variation has its own history, and calculations use final prices including VAT.
Strikewise records the prices of your WooCommerce shop. Prices that a discount rule plugin only calculates on display, and fixed prices per currency, are currently not visible to it. When such a plugin is active, Strikewise warns you so you can check those prices yourself.
Start the trial here or in the plugin. All Premium features are free for 14 days, no credit card. If you do not buy, the trial simply ends and the free features stay. Purchase and invoicing run through our partner Freemius, with a 30-day money-back guarantee.
In a dedicated table in your WordPress database. The price history is not sent to any third-party service. If you delete the plugin, it is kept by default because it can serve as evidence. You can change that in the settings.
Guides
The law explained clearly, with examples from everyday shop life.
What the EU Omnibus Directive means for WooCommerce shops: the lowest price of 30 days, strike-through prices after the CJEU ruling, special cases and a checklist.
The Aldi Süd ruling of the CJEU: percentages and discounts must be calculated from the lowest price of 30 days. What it means for strike-through prices in your shop.
Which 30 days count, and what about earlier sales, stepwise reductions and new products: five worked examples for the lowest price under the EU Omnibus rules.
Get started
Install the free version or try Premium for 14 days without a credit card. Everything the law requires stays free.
Questions? Write to [email protected]